Wednesday, November 26, 2008
STAY ON TOP OF THE SALON INDUSTRY
~STAY ON TOP OF THE SALON INDUSTRY
The Beauty Industry Report Newsletter is the one publication that gives me the best insight into the industry (but no pictures or fluff). Editor, Mike Nave, provides straight information and facts without all the glitter. It is one publication that I read the day that it hits my desk. Below is a taste of what you will read in the BIR.
We Must Teach Salons to Retail
By Bob Oppenheim
Well, I guess it’s official: It’s the manufacturers who are responsible for most of the diversion in our industry. Regis president Paul Finklestein made it official with his statement in a recent BIR that, “Manufacturers bear 95% of the blame.” Coming from Paul, it is a confirmation of what most of us have believed all along. Those ads and earnest protests against diversion were just smoke and mirrors to tell the hairdresser somebody else might be doing it but not us.
So how does “professional” merchandise get into supermarkets, mass merchandisers, independent and chain drug stores? Easy. The retail operations send their trucks and the manufacturers load them up. Or the retail organization orders merchandise and the manufacturer ships it. Or, if they want to deny that they do this, they allow distributors to sell to retail operations while they look the other way. You must remember that when vast quantities of merchandise are diverted, everybody except salon owners makes out. The distributor gets his profit, the manufacturer’s sales person selling to the distributor makes his numbers and the manufacturer cries all the way to the bank.
It’s not going to stop, folks. There’s too much in it for everybody—except the salon owner. And it won’t work simply to discontinue lines you see on retail shelves. That would eliminate almost, but not quite, everybody. Even outfits like Regis’ Trade Secret might have to fold their tents.
What to do? Consider this: Among the giants in our industry, we have all the knowledge there is to be had about retailing. There’s Procter & Gamble, L’Oréal, Estée Lauder and Shiseido. That’s a lot of retail know-how. In fact, it’s everything about retail know-how. Let’s call on all of them to do the right thing. Teach salon owners HOW to retail. There’s advertising, marketing, merchandising, displaying, inventory control and on and on.
Remember manufacturers, Revlon grew to eminence by having a crew of women traveling the country incessantly teaching salon owners about manicuring. Revlon became the leader. Clairol had a couple of hundred haircolor consultants calling on salons, giving classes, clinics, workshops. And Clairol became the leader. Paula Kent Meehan had an educational juggernaut to convince salon owners that, yes, they could retail. And Redken became the leader. When the Nordstrom family owned Creative Nail, they had an army of nail techs out there evangelizing and they thrived. Manufacturers that teach and demonstrate the many aspects of successful retailing will be rewarded by sales to and orders from appreciative salon owners.
Salons can compete with standard retail operations. Salons have unique advantages, but they think (because they have been taught) that they must have exclusive products. Not so. They must learn HOW to compete. Manufacturers who teach them will be rewarded not only with increased sales but with the ability to look in the mirror and know they are helping not hyping. Do it manufacturers! You’ll sleep better at night.
Monday, November 24, 2008
FOLLOW THIS ADVICE TO HELP ELIMINATE SPAM
Friday, November 21, 2008
IS YOUR VEHICLE OWNED BY YOUR CORPORATION?
Thursday, November 20, 2008
FOLLOW-UP ON MANAGEMENT TOOLS NEEDED FOR A SUCCESSFUL BUSINESS
Ken Cassidy, noted educator, followed up with his recommendations. I agree with his comments which are listed below.
"Larry, I would have also said that it's important to have a good industry contract for my employees, along with a policy and procedural manual to guide and direct my staff for success. In the booth arena I think it's important to have an Industry Space Sub Lease if salon or spa owners do not own the business. If they own the building where their salon or spa is located, then it would be a Space Lease. And let’s not forget management forms to guide your staff regardless of what title you have bestowed upon them." ~Ken Cassidy
Wednesday, November 19, 2008
CHRISTMAS CAKES
CAN MY PURCHASE BE DEDUCTED AS AN ORDINARY AND NECESSARY BUSINESS EXPENSE?
JUST HOW BAD IS THE ECONOMY? MAYBE YOU CAN'T BELIEVE ALL YOU HEAR
Tuesday, November 18, 2008
DEDUCTING TRAVEL COSTS
As an example, let’s say I was an assistant Boy Scout leader and I went to Las Vegas to attend a Boy Scout leader’s convention. If the Boy Scout troop or the sponsor of the Boy Scout troop requested that I go to the convention, then I could take deductions for my airline ticket, my $.14 a mile to the airport, my hotel and my food while at the convention. On the other hand, if I just went there because I was looking for an excuse to get out of the house and go to Las Vegas and they had not requested or required me to go, then this would be considered a personal expenditure by the IRS.
As far as the haircutting and other work that you do, the only thing that would be deductible would be your actual supply cost. The value of your time would not be a deduction.
Let me know if you have any other questions.
It is a pleasure serving you.
Larry Kopsa CPA
Monday, November 17, 2008
OFFERING HEALTH BENEFITS
Do you have experiences/solutions on how I can offer insurance without getting into something I cannot afford? Linda
My advice to you at this time would be to wait. For our clients that are considering health benefits, we are advising them to wait to see what President-elect Obama is going to do with health care. I think it is a good consensus out there that one of the first things that President-elect Obama is going to attack is the health care problem. It would be foolish to put a system in at this time and then find that next year, that system is completely changed due to new government policy. Keep in touch with me on this and if I do see anything, I will let you know.
It is a pleasure serving you.
Larry Kopsa CPA
Friday, November 14, 2008
INVESTING IN TODAY'S CHALLENGING MARKET
Thursday, November 13, 2008
LESSONS FROM A $90 BOTTLE OF WINE
Brenda, we published this article on our blog back in February. Here it is again. I hope this helps. Larry
At a recent program I gave in Wichita Kansas a couple of the salon owners challenged me when I was talking about increasing prices. They said that I did not understand that they lived in a small town and that if they increased their prices they would lose many of their clients. They said that there were several salons in their small towns that their clients would go to. I asked them what they charged and they told me $25 for a cut and style. When asked when they last increased their prices they said that it was three years ago and that nobody in town was increasing prices.
That is not the first time I have heard that excuse for not increasing prices. My comment to them is that if they were providing great customer service they would not lose clients by doing normal increases. I also told them that when my wife Maggie was cutting hair 11 years ago, she was charging $65 when everyone around her was charging $20 to $40. I also told them that every time she increased her prices she got busier. After I said this, several people sitting next to them agreed that higher prices many times can bring more business.
Now we have a study about the price of wine that proves I was correct.
Researchers at Stanford Graduate School of Business have finally proven what most of us suspected long ago. Expensive wine tastes better!
Researchers used MRIs to study Caltech grad students' brains as they swallowed five red wines priced at $5, $10, $35, $45, and $90 per bottle. They found that as the price of the wine rose, so did the activity in the subjects' medial orbitofrontal cortexes. (Apparently, that's the part of the brain that experiences pleasure.)
The "catch," of course, is that the subjects didn't drink five different wines -- they drank three. The $45 wine was really the $5 wine -- and the $10 wine was really the $90 wine.
So why did the subjects like the $5 wine more when they thought it was $45? And why did the $90 wine taste like swill when they thought it cost $10? Researchers concluded that the perceived price of the wine actually affected real quality -- at least, "real" as interpreted by the medial orbito . . . er, brain.
So what's the lesson? (If you answered "you can fool some of the people some of the time," well, you're right -- but that's not what I'm looking for.)The real lesson is that the price you charge for your service affects the value your clients see in it. If you're offering a $90 bottle of wine -- and you want your clients to value it at $90 -- don't pour it into a cardboard box with a $10 price tag!
Do you give your clients more value than your competitors down the street?
Are you charging what you're worth or are you pouring $90 wine into a $10 cardboard box?
Clients will pay more for your service if they see you give them more. The Stanford study proves they'll even feel better paying more! Competing on price is a losing proposition unless you offer the lowest price of all. It's better to compete on value. Give your clients a reason to do business with you, not your competition. Give them a reason to pay more. And they will. Really, they will. The key is showing confidence in your value -- and when you do that, you sell yourself, not your price. You should find it much easier selling yourself than your fee.
Larry Kopsa CPA
Tuesday, November 11, 2008
CALL TO ACTION
As we have heard, “change is coming.” We are concerned that one change that is coming is higher taxes! Given the projected increases in the federal income tax, capital gains, and qualified dividend rates, you may want to take action before December 31st to keep more of your money in your pocket. To determine if you'll be affected, we have prepared the enclosed checklist for you. Please click on this link to review the checklist: Call to Action Checklist. If you feel that you might be impacted by any or all of these items, contact us! If you already have a pretax appointment scheduled with us, we will be discussing these items at that time. We are watching the activity in Washington D.C. very closely so that we can best serve you, therefore we will keep you posted. Let us know if you have any questions. It is a pleasure serving you! Larry Kopsa CPA
Monday, November 10, 2008
MANAGEMENT TOOL NEEDED FOR A SUCCESSFUL BUSINESS
Clare, thank you for your kind comments. We are struggling to help the salon industry be successful. It's words like yours that keep us going.
One of the things we find with most of the software companies is that they are very good at what they do, and as such, they have the ability to prepare numerous reports. The key for salons is finding those reports that give them the information they need and then using those reports. As part of our services to our clients, we pull many of those reports and do some summaries so that we can spot trends. Trends are very important. If you can see an upward or downward trend, you can correct or capitalize on those situations.
Thank you for your inquiry. I hope this helps you.
Sunday, November 9, 2008
SPA OWNERS - HOW DO YOU COMPARE?
Friday, November 7, 2008
THINK DAY
I am a small business owner like you. I know that on a day to day basis, we are busy doing what we need to do to operate our business. How many times do we say, “If I just had time to …?”
As I write this, I am taking time to do exactly that. I am held up at Embassy Suites for the weekend doing a “think-business development day.” No family...no friends...TV is unplugged...books all over the place, but I have an agenda. I am lucky that my family understands the importance of me getting away just to concentrate on business.
I’ve brought along the stack of magazines I’ve been meaning to get to, the staff evaluations, the client list, the budget and some business development books. I have spent Friday night, Saturday and most of Sunday just concentrating on business. Monday will be back to normal, but over this weekend I am developing strategies and doing the things that will help to make sure my business is running properly.
I read that Bill Gates takes four days a year he calls “think days”, to go out and strategizes. If success leaves clues, certainly Bill Gates, the founder of Microsoft, would be a good example to follow.
If you haven’t done this, try it.
Larry Kopsa CPA
Thursday, November 6, 2008
QUESTION ON ENERGY CREDITS
I hope you can help me with a personal question. I understand that there are some energy credits that I can get by purchasing energy efficient insulation, etc. I’ve been trying to find what actually qualifies and what doesn’t. Could you help?
Charles
Charles,
There is a web site out there that gives you some good information. You might check out www.ase.org\taxcredits.
· Purchasing insulation, exterior doors or roofs. There’s 10% cost of the product but not the installation of up to $500. This includes seals to limit air infiltrations such as caulking and weather stripping materials as well as storm doors. Roofs must meet certain standards before they qualify.
· Central air conditioner, heat pump, water heater or corn stove. You can receive a credit of up to $300 towards the full purchase price of any qualifying items including the installation cost.
· Exterior windows that meet certain standards, including sky lights and storm windows. There is 10% of the total cost up to $200.
· Furnace and Boiler. Can give you a credit up to $150 towards the full purchase price or $50 for efficient air circulating furnace fans including installation cost for both furnace and fan.
· Windows, doors, insulation and roof must be expected to last at least five years. A two year warranty is sufficient to demonstrate this.
Remember, the over all cap is $500. I hope this is helpful.
Wednesday, November 5, 2008
RECALLING THE FOUNDER'S WISDOM
“A people ... who are possessed of the spirit of commerce, who see and who will pursue their advantages may achieve almost anything.” - George Washington
“A wise and frugal government, which shall leave men free to regulate their own pursuits of industry and improvement, and shall not take from the mouth of labor and bread it has earned -- this is the sum of good government.”- Thomas Jefferson
“Agriculture, manufactures, commerce, and navigation, the four pillars of our prosperity, are the most thriving when left most free to individual enterprise.” - Thomas Jefferson
“To take from one because it is thought that his own industry and that of his father’s has acquired too much – in order to spare to others, who, or whose fathers, have not exercised equal industry and skill – is to violate arbitrarily the first principle of association, the guarantee to everyone of a free exercise of his industry and the fruits acquired by it.” - Thomas Jefferson
"The Constitution is not an instrument for the government to restrain the people, it is an instrument for the people to restrain the government -- lest it come to dominate our lives and interests." - Patrick Henry
“[T]he government of the United States is a definite government, confined to specified objects. … Charity is no part of the legislative duty of the government.” - James Madison
“There are more instances of the abridgement of the freedom of the people by the gradual and silent encroachment of those in power, than by violent and sudden usurpation.”- James Madison
“When the people find that they can vote themselves money, that will herald the end of the republic.” - Benjamin Franklin
“It does not take a majority to prevail ... but rather an irate, tireless minority, keen on setting brushfires of freedom in the minds of men.” - Samuel Adams
Tuesday, November 4, 2008
NO-COMPROMISE LEADERSHIP
I have spoken to Neil about his book and he is very pleased with the end product. No-Compromise Leadership is all about the thinking, behavior and accountability that support all leadership results and outcomes,” explains Neil. “Joined together, these two simple words immediately establish a higher standard of leadership thinking and behavior; it’s a powerful internal compass that keeps you and your company steadfastly on course. By design, no compromise cuts through the myriad excuses, emotional blockages and procrastination that silently infect leadership performance. When no compromise becomes your mandate—the guiding principle upon which all other leadership behavior emanates—the resulting business outcomes will be nothing short of breakthrough.
Monday, November 3, 2008
CONTROLLING YOUR RETAIL INVENTORY
· Make sure that as you reorder, you’re reordering your fast moving items not your slow moving items.
· To determine what your hot items are, just look at your last couple of weeks sales. Usually, your last weeks sales are a good indication of what your future sales will be.
· Have your computer run items which have been on the shelf and have not sold for a long time. Consider donating these items or doing a fire sale to get rid of items that are not selling.
· Put yourself on a purchase budget. Assuming that your mark up is 100%, when you make your two week order, take your retail sales from the last two weeks, divide that number by two and that number is the amount that you can reorder. Stay within that reorder point. For example, if in the last two weeks you’ve sold $6,000 worth of retail products, then you would be on a budget to purchase only $3,000 worth of items this year ($6,000 x .5%).
Using these tactics will only keep your inventory at its current level. You are going to have to be careful that you replace those items that you are selling quickly. If you want to reduce your inventory, you need to make sure that you have your shelves full on those items that you need to keep, but at the same time you need to reduce your items to get your inventory down to a reasonable level.
Larry Kopsa CPA