To best serve you we know that we need to keep abreast of all that is going on in the industry. We read all of the magazines. I have found that one of the most informative publications is the Beauty Industry Report (BIR). In this month's issue I found the following information under ‘What’s New?’. Read and be scared.
The article is about the two giants, L’Oreal Paris & Proctor and Gamble. According to the article, they both plan on increasing their market share by mass selling hair care products to the average consumer through non salon/spa outlets.
L’Oreal’s new EverPure, looking like a close relative of PureOlogy, will be flooding retailers later this month along with a flashy advertising campaign. Those of you that sell PureOlogy have already done the heavy lifting advising clients to use the brand. Now this.
As for Proctor & Gamble, they are positioning Pantene as an affordable alternative hair care product line. Here is the scary part… their marketing approach is to claim that in tests with comparisons to salon only products, approximately 70% of women who tested the Pantene products agree that it is better than the salon brands. How are you going to compete against that?
To read the whole article, I recommend going out to www.bironline.com and get your subscription today. – Remember the subscription is tax deductible.
The article is about the two giants, L’Oreal Paris & Proctor and Gamble. According to the article, they both plan on increasing their market share by mass selling hair care products to the average consumer through non salon/spa outlets.
L’Oreal’s new EverPure, looking like a close relative of PureOlogy, will be flooding retailers later this month along with a flashy advertising campaign. Those of you that sell PureOlogy have already done the heavy lifting advising clients to use the brand. Now this.
As for Proctor & Gamble, they are positioning Pantene as an affordable alternative hair care product line. Here is the scary part… their marketing approach is to claim that in tests with comparisons to salon only products, approximately 70% of women who tested the Pantene products agree that it is better than the salon brands. How are you going to compete against that?
To read the whole article, I recommend going out to www.bironline.com and get your subscription today. – Remember the subscription is tax deductible.
