This is the time of year when everyone is off to the various spring shows. I got to thinking about when we owned the salon and the fact that we used to feature products. If we could put a product out for people to look at, they always seemed to be more inclined to buy.
As you probably know, Victoria’s Secret always has that table with items that they are featuring. I read that they sell more items from the feature table then they do from anything else on their displays. This shows that featuring items helps sales.
Secondly, it’s important for you to let your staff know about the products that you’ve purchased. I remember one time when we owned the salon; our receptionist unpacked the items that we had purchased at the show and put them on the shelves and did nothing else. During her monthly review, she made mention of the fact that the items weren’t selling. I asked her if she had informed the staff about the new products but she had never bothered to tell them.
The point is, it’s important to let your staff know what you’re featuring. If they don’t know, there’s no way that those items are going to sell.
Retail doesn’t sell itself; you have to make sure people are aware of it.
Consider doing a feature table or shelving and then point people that direction. See if it works for you. It works for Victoria’s Secret.
