I found this article about how some popular businesses got their names. I thought you might find it interesting.
http://www.openforum.com/idea-hub/topics/innovation/article/how-16-great-companies-picked-their-unique-names-glen-stansberry
http://www.openforum.com/idea-hub/topics/innovation/article/how-16-great-companies-picked-their-unique-names-glen-stansberry
