NEED TO INCREASE RETAIL SALES

In analyzing our clients financials and talking to salon owners at the salon shows, it appears the trend is that service sales seem to be holding but that retail sales are down. There are several reasons for this; diversion, over the counter products, recession, people being more careful with their money, etc. At the same time it’s up to us as owners to put systems in place to help our team with sales.

Recently I met Carol Phillips, who is a retail sales specialist. If you ever get a chance to see her at any of the shows, I would suggest that you drop into her class. She also has webinars and DVD’s that are available for sale. You can view Carol’s website at www.beauteesmarts.com