Sunday, May 20, 2012


Q: My husband and I have decided to start our own salon.  We have heard it said over and over again "location, location, location."  Do you have any advice for us?

A: First and foremost, read and re-read the lease then let your attorney read the lease so you make sure you understand the terms.  I can tell you story after story of owners that were shocked to find out what was in their lease.
  • Consider an agent to help you.  Make sure that they are experienced in lease negotiations and site selection.  Also an agent can help you with city codes and laws.
  • If you are going to have to build-out the site, make sure that you have a contractor review the site to make sure that it fits your needs.  I had a client move into a wonderful and beautiful site but had fuses blow all the time because the electricity was not adequate.
  • You mentioned location, how true.  Many times clients do not want to travel long distances so this is where you are can be important.  Also I have found that clients are not too comfortable with a salon that is next to a crack house.
  • Is parking close and adequate?
  • What is the competition like in the area?  You want to be in a traffic area but not too close the the competition.
  • Check out the demographics.  You want to be close to the right income levels and age groups that you are trying to attract.
  • Size is important.  Many salons start out in too big of a space which makes the rent unaffordable.  Most new salons do not start out needing a real large space.
  • Retail, retail, retail.  Make sure there is room for adequate retail display.
  • Consider an existing salon or a space that has been a salon.  This can save of build-out.  But, if this was an existing salon make sure that you know why the business failed.
Good luck.