Aveda released its My Aveda Make-Over iPad application and
web-based platform. Available through the iTunes store and at
aveda.com/myavedamakeover, the free app allows guests to virtually change their
hair color or style. Users can explore ideas for new looks by choosing
from a variety of color offerings created with Aveda Full Spectrum Professional
Hair Color and a library of hairstyles – from long locks to short crops,
bouncy-curly to sleek and straight.
My Aveda Make-Over also serves colorists and stylists as a
consultation tool to help guests envision a new color, cut, or style. The
app also features an Aveda spa and salon locator; guest discounts; the option
to chat live with Aveda experts for all things beauty, including style,
skin-care, and makeup; a sharing feature to allow users, stylists, and friends
to upload favorite photos to the gallery; and an easy-to-use shopping feature.
