I received this broadcast and online article from Redken 5th Avenue NYC. It looks as though diverson is finally getting some exposure.
An ABC television station in Phoenix reported on salon diversion – both the broadcast and the online article can be viewed with the link below. The investigative article explains what diversion is, that it ultimately can rip off consumers, and that products may be contaminated. The segment reports that non-authorized stores can charge anywhere from 50% up to $5 a bottle more and the ABC15 Investigators found Redken Color Extend Shampoo for $15.69 at Safeway vs. $11.50 at the salon across the street.
Hair product diversion:
http://www.abc15.com/content/news/investigators/story.aspx?content_id=e51e6e6d-20e3-46d3-ab14-4ef79b353a53> ABC15.com (KNXV-TV) - Phoenix , AZ , USA
An ABC television station in Phoenix reported on salon diversion – both the broadcast and the online article can be viewed with the link below. The investigative article explains what diversion is, that it ultimately can rip off consumers, and that products may be contaminated. The segment reports that non-authorized stores can charge anywhere from 50% up to $5 a bottle more and the ABC15 Investigators found Redken Color Extend Shampoo for $15.69 at Safeway vs. $11.50 at the salon across the street.
Hair product diversion:
http://www.abc15.com/content/news/investigators/story.aspx?content_id=e51e6e6d-20e3-46d3-ab14-4ef79b353a53> ABC15.com (KNXV-TV) - Phoenix , AZ , USA
